When it comes to benefits, family comes first.
In a 2016 survey conducted by Harris Poll on behalf of Collective Health, we found a majority of Americans believe it's important for employers to offer paid maternity and paternity leave and are increasingly seeking coverage for more premium benefits such as fertility coverage.
When it comes to maternity leave,
Americans want paid coverage
And they want paid coverage
and demand for this benefit is only getting stronger among younger employees.
9 in 10
But demand doesn't always
equate to coverage
While progress has been made when it comes to paid family benefits, employers’ offerings still don’t always match up with the coverage their employees want most.
Confusion around coverage also prevailed. Those surveyed were also confused about what—if anything—they were covered for
And Americans don’t just want coverage after kids—
they want help before they’re born
While large employers are actually leading the trend
in fertility coverage, it's still a relatively new benefit
Of those people surveyed, many were unsure whether they had coverage or not.
70 percent said that if they or their partner sought fertility treatment they wouldn't know what if anything they were covered for.
What does it mean?
- Making sure employees understand the benefits that you offer will not only better help them choose the plan that best fits their needs, but may also save everyone money.
- Studies show that rich benefit programs attract talent and drive career decisions.
- They can also make for more loyal, happier employees who are also likely to be more productive in their job.
- While some have been slow to consider fertility coverage, it’s a trend that has surged amongst large employers: at least 60 percent offer some type of fertility benefit to their employees.