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Resist the “Easy Button”: Why Pushing for More Leads to Better Benefits with Sara Richards, Director of Benefits at Red Bull

From point solutions to AI, Sara Richards shares how pushing past convenience leads to smarter strategies and stronger outcomes.

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This episode features Sara Richards, Director of Benefits at Red Bull. With experience across the consulting world, TPA space, and in-house HR teams, Sara brings a 360-degree view of what it takes to build and administer customized, high-impact health and welfare programs.

Host Kirk McConnell speaks with Sara about the art of simplifying benefits communication, how to implement point solutions in a way that actually works, and the power of AI to engage employees and combat fraud. They also discuss why now is the time for bold thinking – and what it means for employers to lead change in a rapidly evolving ecosystem.

I am optimistic for those willing and able to not stop fighting to change the status quo…as long as you put in the work to not just keep going with things, to get ahead of trends, to look at unconventional solutions…If you dare and don’t give up, I’m optimistic we can make this better, and that we as employers have the ability to bring our buying power to truly impact change.

– Sara Richards

Highlights from Sara’s episode include:

  • How to meet employees where they are – without dumbing things down
  • What it really takes to make point solutions effective
  • The promise (and limitations) of AI in benefits strategy
  • Why customized benefits programs are no longer a nice-to-have
  • A candid view on what happens when employers don’t challenge the status quo

🎧 Listen to the full episode above, or find it on Apple Podcasts, Spotify, or your favorite podcast platform.

📄 Read the episode transcript here.

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