The success of OE depends on both your message and how effectively you reach employees with that message. 55% of employees estimate they waste up to $750 each year because of mistakes made during OE. Getting the right information to them can help address that.
To meet the goals of OE, you need to capture the attention of different types of employees. That means using multiple methods to share the information:
04. Via Screen
- Screens show interactive content, like video, that grabs the attention of people walking by.
- American households watch an average of 8 hours of TV per day, so screen time is both familiar and comforting to many.
How to use it:
- TVs, computer monitors, and even tablets are potential ways to capture attention. That could mean borrowing iPads used by your engineering/QA team or moving a conference room monitor to increase viewership.
- Screens work well for more nuanced communication, like humor. A different type of appeal can make your message something that people talk about and urge others to seek out.
- To keep attention from waning, consider interspersing video with static screen visuals and even audio.
What else have you tried? Tell us in the comments below
Your employee experience matters all year long, not just during Open Enrollment.
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